Fries. Waffles. Beer. All Belgian.

To all my fellow Americans swearing off waffles after the World Cup loss to Belgium: a quick history lesson before you say something you'll regret.


Graphic reading Fries. Waffles. Beer. All Belgian. with illustrations of fries in a red Frieten cone, a waffle and a glass of beer
Fries from the Meuse Valley, waffles from the Middle Ages, and a beer company headquartered in Leuven.

French fries? Belgian

The most popular story says that villagers in the Meuse Valley were frying up small fish as a staple food back in the late 1600s. When the river froze and they couldn't fish, they cut potatoes into fish-shaped strips and fried those instead. "French fries" likely comes from American WWI soldiers encountering them in French-speaking Belgium and assuming French = the language = the origin. The Belgians have a whole museum dedicated to defending their claim (the Frietmuseum in Bruges; very serious business).

Waffles? Belgian

Also Belgian, dating back to the Middle Ages. And here's the thing: there's no single "Belgian waffle." There's the light, crispy Brussels waffle and the dense, caramelized-sugar Liège waffle, both with centuries of their own history. The fluffy version you get at brunch didn't even show up in the US until the 1964 World's Fair. So you're not really offending anyone.

Budweiser? Belgian

And for the final gut punch: if you're drowning your World Cup sorrows in a Budweiser, America's beer, you should know that Anheuser-Busch InBev, the company that makes it, is headquartered in Leuven, Belgium. So is Stella Artois. So enjoy that Bud, courtesy of the country that just beat the US.

Waffles didn't beat the US. The Belgian midfield did.

First shared on Facebook.

Keep roaming

All stories →
Painting of a Dutch drainage windmill beside a ditch in a flat green polder under a cloudy sky
  • Netherlands
  • Middle Ages
  • Technical debt

A Quick Win Is a Subscription

Draining the Dutch bogs worked, until the land started to sink. A medieval lesson in technical debt.

Scene from the Bayeux Tapestry showing Norman horsemen and the death of King Harold
  • England
  • Middle Ages
  • Capacity planning

What's Left on Day 19

Two invasions in nineteen days. King Harold's 1066 and the capacity question every ops team knows.

Renaissance painted panel showing Pope Gregory XIII enthroned while scholars debate calendar reform around a table, above a row of coats of arms
  • Europe
  • Early modern
  • Change management

The Ten Days Europe Skipped

In 1582 Catholic Europe skipped ten days. Why half the continent refused, and what that says about rolling out change.

Enjoyed this? Come roaming with me

A new story most weeks. Stroll through history with me wherever you scroll.